These personas were developed based on my personal product observation of Zomato (Day 3) and the PAIR Guidebook's guidance on user-centered AI design.
NAME: Abhay
AGE: 25
OCCUPATION: SDE (Software Development Engineer)
LOCATION: Bengaluru
TECH COMFORT: High
ABOUT THEM: Abhay pulls 10-hour shifts and has zero energy left to cook when he gets home. He uses Zomato daily, but he’s totally fed up with the endless scrolling and he gets overwhelmed the moment he opens the app and doesn't know what to pick
JOBS TO BE DONE: * When I come home after a long shift, I want 3-4 great recommendations based on my budget, so I can order quickly before I get hangry.
*When I’m ready to checkout, I want to be sure I’m getting the best deal, so I don't feel like I'm wasting money by missing a coupon.
PAIN POINTS: 1. Endless scrolling just to find one perfect meal.
Having to manually hunt for coupons or accidentally missing out on discounts.
Too many ads, plus the dining-out discounts aren't as good as what competitors like Swiggy offer.
WHAT THEY DO TODAY: After scrolling until he’s frustrated, he usually just gives up and orders the same thing he got last time. If he’s really annoyed, he’ll just close the app and make Maggi or bread-and-jam, or just walk to a nearby hotel.
WHAT GOOD LOOKS LIKE: An AI assistant or chatbot that suggests the 3-4 best meals based on his budget and automatically applies the best discounts. Even a simple pop-up saying "Hey, use this coupon!" would save him the time and energy he usually spends switching between apps to find a deal.
MENTAL MODEL: * Expectation: He expects the AI to get his taste and find food that fits his specific cravings or constraints.
NAME: Arun